Strategic    

branding /

marketing

“We create brand fundaments for sustainable business growth.”

It's tempting to focus on quick wins like performance marketing or AI-generated content. While these tactics are valuable, they often miss something crucial: the story of your brand.

We help you to discover the true "why" of your brand. What makes your business unique and how does it resonate with your audience. 

This doesn't mean creating catchy taglines or logos, it implies ensuring your brand's story is at the heart of your business and transform it into a executional strategy with actionable ideas throughout all touch-points.

From good to great to Iconic

Iconic brands by definition have the ability to generate an emotional attachment with their fans that touches all aspects of their lives and thus inspire unbreakable loyalty. 

We put your brand story at the centre of your strategy

The story we tell should not be just part of our strategy, it has to be central to our strategy. Bringing the story alive throughout everything you do will give you the drive, the energy and your actual purpose. It will engage your people, they will love you for it and become devoted fans.

Our Vision

A world where brands are true icons, thanks to their honest contribution to positive cultural change.

Our Services

  • Your brand, its fundamentals, all the way through the communication and go-to-market strategy. We are equipped to guide your brand to be strong in a constantly changing world

  • Summits & workshops are fundamental to bring your brand to the next level. We offer a full service when it comes to the content of these events.

  • Ensuring you have the knowledge and ammunition to continue to lead your brand effectively in the future is our objective

  • Our experience will help you in both crafting your presentation as well as ensuring an effective delivery of your key objectives and messages.

  • We bridge academic potential and real-world application in branding and marketing by integrating university students into our consulting projects. Leveraging their fresh, unbiased perspectives as well as native understanding of today’s culture & media.

  • "Iqonixs really hit the mark. Three amazing and knowledge filled days that left us with hands on, real-life learnings that we have already began to apply in our daily international brand management disciplines.”

    Alexandra Alfaro 🇬🇹

    Marketing Director Liqores de Guatemala

  • “The fundamental characteristic that I found in the collaboration that we started with Niels & Iqonixs was the immediacy in understanding and ability to ground the emotions and sensations that we had in our heads for years, but could not synthesize. In a few weeks we were able to clearly see our identity and value, with simple, linear and genuine words, and this allowed us to focus on the future, enhancing our past but fully living the present.”

    Matias Perdomo 🇺🇾/🇮🇹

    Founder & Chef Contraste Milano

  • “Niels is a passionate person capable of opening your mind on marketing and the brand at 360°. He helped me understand step by step the basics of marketing to be applied internally in the company, up to establishing a relationship focused on how to build an iconic brand.”

    Elisa Checchin 🇮🇹

    Marketing Dept. Sanremo coffee machines

  • “We worked together to define the strategic framework, strengthening teamwork and establishing solid foundations for our brand. Niels’ ability to involve and motivate our team was essential: he organized interactive workshops and brainstorming sessions that involved all key employees.”

    Valentina & Daniele 🇮🇹

    Founders Deesup.com : second-hand design furniture