The increasing relevance of branding
Branding has a role inside your organisation it never had before. Even before asking what your company does, people ask what your brand stands for.
Our passion for brand stories
Our ambition is to ensure your brand stays relevant, by talking about your story before your functional or emotional benefits. We apply cultural branding in combination with other – more conventional – methods of branding, depending on your challenge ahead.
Purpose
Our reason why? is ultimately to make brands better versions of themselves.
We aspire for brands to evolve into cultural leaders, allowing consumers to deeply connect with them and fully express their true selves.
Mission
We assist brands in navigating the noise.
Managing a brand or a company means a thousand things are going on at the same time. Our mission is to allow brands to concentrate on what truly matters in their consumers' lives.
Values
Transparency
We value transparent relationships and expect honesty from all parties involved.
Pragmatism
We love straightforwardness and practicality in operations and communications. This also implies we don’t just create “theoretical frameworks” but also actionable ideas!
Cultural Relevance
Stay true to what we are supposed to do: create value for the consumer (or society). Iqonixs values cultural relevance and the ability to connect deeply with consumers.
Collaboration
We might know a lot about branding & marketing, but nobody knows more about your brand/company than you do. Working closely together will be the key to success.
About the founder
Iqonixs is founded in 2021 by Niels van Geet - a Dutchman living in Italy since ‘04 with life & work experience in the Netherlands, UK, Spain and Italy.
Niels has a proven track record in leading global brand strategies across the luxury, FMCG, and high-fashion industries. Over the years, he helped to shape the identities of some of the world’s most iconic brands, including Ray-Ban, Lipton Ice Tea, Persol and Oliver Peoples, leveraging a deep understanding of brand equity, consumer psychology, and integrated communication strategies to drive sustainable business growth.
His career has spanned leadership roles at Luxottica, Unilever/PepsiCo, where he honed expertise in strategic planning, brand storytelling, and omnichannel marketing. This experience gave him a strong foundation in FMCG brand management, consumer insights, and product innovation on an international scale.
In 2021, Niels founded Iqonixs Branding & Marketing, with the belief that truly iconic brands transcend product categories, they create emotional connections and become deeply embedded in culture.
His approach centers on storytelling as the foundation of brand strategy, ensuring that every touchpoint, from retail experiences to digital platforms, reinforces a cohesive and compelling narrative.
In addition, Niels is a Marketing Teacher at Istituto Europeo di Design (IED) in Milan.
Corporate & brand experience
