About
Working with new challenges across different industries is constantly moving me out of my comfort zone, but it allows me to constantly develop new passions & apply cross industry contamination and learning.
From the biggest and most iconic eyewear brand in the world, to new to-be-introduced luxury products, from B2C to B2B. The challenges are vast yet underlying principles that allow better brands, more clarity and stakeholder alignment are often times the same. I love to work with this together with the companies teams - big or small.
Beliefs
“The strongest brands I have witnessed have multiple aspects in common. 1. strongly grounded in culture 2. clearly defined and unwilling to compromise its beliefs 3. led by teams that have full understanding and ownership of the brand 4. people that collaborate in transparency.”
The Journey
UNILEVER
Product innovation & Brand Management
Learned by the book marketing and brand building across different categories (Oral Care & Refreshments) on both regional and global level
RAY-BAN
Global Brand & Communication Leadership
Led the global brand and communication strategy for 6+ years of the most iconic eyewear brand in the world. Growing both business and brand health to record levels.
PERSOL, OLIVER PEOPLES, ALAIN MIKLI
Leading the Luxury Brand Portfolio
Led Luxottica’s global Luxury House Brand portfolio. Balancing heritage, product obsession, retail expansion and business growth.
IQONIXS
Partner for Brand Leadership
Founded Iqonixs to help brands establish healthy growth thanks to clear brand positioning, alignment and execution.
Beyond Consulting
Lecturer
Part-time Lecturer in Strategic Marketing Process at IED, Milano. Sharing real-life experience and theoretical framework future brand & communication leaders.
Uniqonixs
Founder of a cross generational consulting model. Uniting senior expertise with next-generation perspectives.
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