How I help
Building stronger brands through direction, alignment and leadership.
Drawing on 20 years of global experience across FMCG, Lifestyle and Luxury - including leadership roles in Ray-Ban, Persol, Oliver Peoples and Lipton Ice Tea - I help companies navigate critical brand and marketing decisions.
Different Situations
Depending on the challenge, I can facilitate a specific intervention, provide ongoing strategic guidance, join your leadership team for a defined period or develop internal capabilities.
Different levels of involvement.
1. EXECUTIVE WORKSHOPS
When:
Teams are not aligned
Strategic priorities are to be found
Important decisions require buy in
Different stakeholders need a
common direction
How I help
I design and facilitate workshops that create alignment, challenge assumptions and unlock collective intelligence.
Typical Topics
Leadership Alignment
Brand Definition
Strategic Planning
Innovation
Stakeholder Engagement
2. STRATEGIC ADVISORY
When:
Leadership needs external perspective
Strategic decisions require challenge
Growth creates complexity
Teams need direction
How I help
l act as a strategic advisor to leadership teams, helping them make more informed decisions and accelerate progress.
Typical Topics
Brand Direction
Monthly Advisory
Strategic Reviews
Growth Decisions
Leadership Coaching
3. FRACTIONAL BRAND LEADERSHIP
When:
Marketing lacks senior leadership
Growth requires stronger direction
Teams need coaching
A transformation must be driven internally
How I help
I become part of your leadership team for a defined period, providing strategic direction. coaching teams and ensuring initiatives move forward.
Typical Topics
Brand Strategy
Marketing Leadership
Team Mentoring
Agency Management
Internal Alignment
4. TEAM DEVELOPMENT
When:
Teams need stronger strategic capabilities
Future leaders require development
New ways of thinking need embedding
How I help
I help teams develop the skills, confidence and strategic thinking required to build stronger brands and make better decisions.
Typical Topics
Training
Mentoring
Capability Building
Leadership Development
The Iqonixs Brand Leadership Framework
I am convinced that the most valuable insights about a brand are not created by outside consultants or hidden in strategy documents. They live within the people who work with the brand every day — those who interact with customers, understand their needs and frustrations, and experience the reality of the business firsthand.
That is why I place so much importance on listening, understanding different perspectives and creating genuine engagement across the organization. When people contribute to shaping a brand's future, they are far more likely to believe in it, champion it and bring it to life.
The Iqonixs Brand System is not the objective. It is simply a tool designed to uncover hidden insights, create alignment and build ownership around a shared direction.
Lock the strategic foundation with clarity and confidence.
Create commitment & ownership across the organization.
Turn strategy into action and drive sustainable growth.
One of the challenges many organizations face is understanding emerging consumers, new cultural behaviors and changing expectations.
Through Uniqonixs, selected university students work alongside senior strategists to bring fresh perspectives, challenge assumptions and identify opportunities that established teams often overlook.
Best suited for
✓ Cultural relevance projects
✓ Consumer understanding
✓ Innovation exploration
✓ Brand positioning
✓ Emerging audiences
✓ Future trends