Tailored
branding /
marketing
solutions.
Our Services
We offer branding & marketing consulting services. But we are also equipped to organise summits & workshops, learning & development programs or corporate presentations.
Coming soon: our Uniqonixs program, in which we work together with students for fresh & unbiased views of culturally aware people.
Flexibility is key. We are open to evaluate specific requests & needs
Branding & Marketing
Your brand, its fundamentals, all the way through the communication and go-to-market strategy. We are equipped to guide your brand to be strong in a constantly changing world.
In our thinking, we apply cultural branding in combination with more conventional branding methods, depending on your brand’s challenge.
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Brand fundamentals refers to the essential elements and core principles that define and guide a brand's purpose, vision & values.
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The story is the basis for the strategy. How to be culturally relevant for the consumer.
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The Positioning Statement describes the product and the consumer and how the product solves a problem/need of this consumer. The goal of the Positioning Statement is to align marketing efforts with the Value Proposition, so that it can be communicated consistently.
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The Value Proposition is a small summary that states why a consumer would want to buy from us. It describes how we are different from the competition, sometimes with an overview of the benefits of our brand.
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The marketing strategy is a Game Plan. It is a funnel of the marketing knowledge into a strategy that then will be the guidance of the marketing actions.
The strategy includes market & consumer segmentation, definition of target audiences, setting of objectives as well as budgets.
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The creation of a comprehensive plan that outlines how the brand will convey its messages to its target audience to achieve specific business/marketing objectives.
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Creating, refining, and evaluating innovative ideas to effectively address customer needs and differentiate a brand in the marketplace. Both for products/services as well as communication.
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The Brand Identity consist of all the elements that make up the brand and create the image of the brand in the consumer’s mind. The elements are both visual (colors, logo, imagery, etc.) as well as verbal (slogan, tone-of-voice, naming, etc.).
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Brand architecture is the logical, strategic and relational structure of all brands in the portfolio.
The goal is to clarify brand perception, reduce confusion and maximize market opportunities.
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Discovery & creation of the best brand collaborations
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With vast experiences in global brand & marketing management, we are happy to evaluate any challenge you might have to deal with.
Summits & workshops are fundamental to bring your brand to the next level. We offer a full service when it comes to the content of these events. Theme generation, content creation, guest speakers and exercises. All in line with your company’s objectives.
Summits & Workshops
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Based upon your challenge, we generate the workshop, including overall content and exercises.
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The generation of the title, flow and content of the summits
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Moderate your workshops, engaging and stimulating your audience to develop optimal output.
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Working together with our network to include relevant key note speakers at your summits, conventions or workshops.
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For additional needs, don’t hesitate to reach out.
Ensuring you have the knowledge and ammunition to continue to lead your brand effectively in the future is our objective. We create tailored trainings to adequately train your marketing & branding teams.
We have experience in corporate training as well as university lectures, mixing theory with practical examples.
Learning Programs
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Group sessions to deep dive into specific marketing & branding topics.
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One-to-one sessions to gain deeper knowledge on marketing & branding.
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Development of dedicated learning programs for you teams.
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For additional needs, don’t hesitate to reach out.
Our experience will help you in both crafting your presentation as well as ensuring an effective delivery of your key objectives and messages. Applicable to both internal and external presentations. From marketing plans to pitch decks.
