Alveario - Beetaly
Brief
Beetaly is an agricultural company specialised in beekeeping and the formulation of Propoli. The leadership team has a vast experience in this formulation and commercialisation in B2B.
The objective is to successfully create a b2C brand “Alveario” with a clearly defined brand identity and strong marketing strategy.
Alveario aims to become a consumer brand that becomes a point of reference for products, services and belief systems that put bees as the center of value creation.
By putting bees central to the strategy, Alveario aims to produce qualitative & natural products, promote a more sustainable world, made in Italy and an integrated supply chain. And more importantly: safe the bees.
Our work
We started working with Alveario 10 months prior to the product launch & we have a continuous collaboration till today. Initially we worked on the creation of the brand fundamentals of the brand, through market research, stakeholder interviews and workshops. This has led to the definition of who Alveario aims to be and how to build its reputation.
Today, Iqonixs continues to work as leading partner for the brand and marketing strategy
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.