Contraste Milano*

The Brief

8 years after the opening of Michel Star Restaurant Contraste Milan*, the leadership team wanted an evolution of the concept and a fine-tuning of the narrative of the brand that guides all communication and actions, as well as a clear definition of the brand identity.

Our work

Iqonixs developed the brand fundamentals and brand identity, through a process that firstly studied the market , then identified pain-points, expectations and ideas of the key stakeholders. Further we created workshops to have an honest and open conversation with the leadership team and later with the full staff. All input was then transformed into a brand book with a clear definition of the brand itself as well as it’s visual expression.

We continue to collaborate with Contraste through regular workshops to keep the staff engaged and aware of the brand’s narrative.

Feedback

“The fundamental characteristic that I found in the collaboration that we started with Niels & Iqonixs was the immediacy in understanding and ability to ground the emotions and sensations that we had in our heads for years, but could not synthesise. In a few weeks we were able to clearly see our identity and value, with simple, linear and genuine words, and this allowed us to focus on the future, enhancing our past but fully living the present.”

Matías Perdomo 🇺🇾 / 🇮🇹 - Founder & Head Chef Contraste Milano